Hi — I’m Kristina Thiele, a London-based Scandinavian Creative Director and Spatial Designer working across immersive environments, intelligent systems, and experiential storytelling.
I’m the Co-Founder of artsXR, an immersive production studio developing projects at the intersection of design, technology, and culture - from VR installations for Tate Modern and the Wellcome Collection to AI-driven environments exploring digital fashion and empathy.
Alongside practice, I lecture on immersive design and emerging technologies at the University of the Arts London and AMD Munich, and contribute to R&D with the Emerging Technology Research Group (ETRG) at UAL, investigating how spatial and generative technologies transform creative education.
An advocate for diversity and innovation in digital culture, I’m also part of London Women Leading Web3, connecting creative communities shaping the future of decentralised and intelligent systems.
Currently, I’m exploring how generative AI and real-time design can extend the language of space, narrative, and human connection.
